We’re live!

This is a very happy day here at Lifesta.

Yael and I have been working to launch our startup for a year now. It’s been an incredible journey so far, with the ups and downs being magnified by the fact that the company is ours, our baby.  While we didn’t spend the whole year on Lifesta, that’s a story for a future entry.

We discovered Groupon and its horde of clones and just loved them. They’re a great way to discover new things. The only thing that bothered us was the one-day deals where you have to decide right now. And what if I like to check things before I buy? Or if I need (god forbid!) permission? Or I just plain got bogged down at work and didn’t get a chance to buy the deal? And so we built a marketplace for deal buying and selling. You’ll find deals other people bought but won’t use, and a place to sell your own.

Roughly around the time we stated working on Lifesta, I had a guest come visit from California. She’s a Groupon fan and as part of her trip planning, she bought a deal for a NY restaurant she wanted to check out. When she got to NY and called the restaurant to see if reservations are required, she got an automated response saying the restaurant is closed due to fire and to call back in a couple of weeks. But in a couple of weeks, she’d be back in California with an unusable Groupon.

Now she’s got a chance to sell this Groupon on Lifesta.com. And so do you – take those deals you bought and won’t or can’t use and list them for sale on Lifesta.com.

Eran